Client: Chandlers CA
Brief: Chandlers Chartered Accountants offer a range of services to small-medium sized businesses in and around Camden, North London.
They needed a specific page – in line with local competitors – stating that they were very much for Camden businesses, and showing what they could do for them.
The copy had to be SEO-friendly, in line with their existing tone of voice (friendly and conversational – not too stiff and formal), and it had to talk to media and PR firms in a way they could relate to.
Solution: the content for this page was created, from scratch, based on a detailed brief from the client as to what should and shouldn’t be included. It showed Chandlers as friendly, approachable, flexible, and proud to be independent rather than a ‘one-size-fits-all’ franchise adopting the same approach to every client.