21 Sep

Unique Telling Point (UTP)

Unique Telling Point (UTP)

Client: UTP (Unique Telling Point) – a video marketing agency.

Brief: Create web copy and a script for a promotional video, for UTP’s new site.

Solution: A 90 second script that encapsulates all that UTP are about: why their offering is different to other agencies in the market, and what they can actually do for their clients.
The web copy continued their story, written to be charming and colloquial to put potential clients at ease.

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