I’m a freelance copywriter and creative content writer, based in London, working with clients direct or agencies.
I cut my teeth in above-the-line advertising, then experiential marketing – working with brands such as Nintendo, VW, and Rowntree’s – before going solo as That Writing Chap, working across a number of content projects.
More recently, I’ve been working in the charity sector (redemption for all my work on commercial brands… sort of) for / with organisations such as WAVE Trust, CALM, 38 Degrees, Rotary International, Norwood, and Action for Children.
Overall, I’ve written for just about every industry I care to think of, and produced work/campaigns across media channels including; outdoor, press, radio, TV, DM, e-DM, video (scripts), ambient, web content, social content, marketing brochures, fundraising packs, case studies, PR, comms, and policy docs.
I also come armed with conceptual copywriting skills. This means I can get creative and think laterally, aside from just plonking words on a page. It allows me to produce straplines that summarise an entire business, help with rebranding or repositioning, or produce a complete creative marketing campaign – with a central idea – that can work across any media channel: an idea ‘with legs’. It also means that I can think visually: creative ideas for viral videos, outdoor campaigns, or press ads.
My default tone of voice is warm, conversational – I write how people (real life humans: the ones who’ll read your copy) talk. Having said that, I can adapt to absolutely any tone of voice. I can switch between smart and formal, fast and aggressive, slow and chatty – whatever you want.
I avoid words like ‘passionate’ ‘innovative’ and ‘bespoke’ (you have no idea how much these are now used for every sector I come across), as I want your copy to be as original as your organisation…
I love the words ‘dollop’ and ‘cacophonous’, but rarely get to use them.
Call, email, or Skype me to see what I could do for you.