I’m a copywriter and creative content writer, based in London.
I cut my teeth in above-the-line advertising, then experiential marketing – working with brands such as Nintendo, VW, and Rowntree’s – before going solo as That Writing Chap, working across a number of content projects.
I’ve also worked in the charity sector, for organisations such as WAVE Trust, CALM, 38 Degrees, Rotary International, Norwood, Stroke Association, Action for Children, and Anthony Nolan.
Most recently, I’ve been working on the clothing brands Hell Bunny and Base London shoes.
Overall, I’ve written for just about every industry I care to think of, and produced work/campaigns across media channels including; outdoor, press, radio, TV, DM, e-DM, video (scripts), experiential, web content, social content, email campaigns, marketing brochures, fundraising packs, case studies, PR, comms, and policy docs.
I also come armed with conceptual copywriting skills. This means I think in terms of creative campaigns, not just plonk words on a page. It allows me to produce straplines that summarise an entire business, help with rebranding or repositioning, or produce a complete advertising campaign that can work across channel: an idea ‘with legs’.
My default tone of voice is warm, human, conversational – I write how people (real life humans: the ones who’ll read your copy) talk. Having said that, I can adapt to absolutely any tone of voice; switching between smart and formal, fast and aggressive, slow and chatty – whatever you want.
I avoid words like ‘passionate’ ‘innovative’ and ‘bespoke’ (you have no idea how much these are now used for every sector I come across), as I want your copy to be as original as your organisation…
I love the words ‘dollop’, ‘cacophonous’, and ‘paraphernalia’ but rarely get to use them.
Call, email, or Skype me to see what I could do for you.