Brief: Create a campaign to raise public awareness of Npower’s unusual tax arrangements (registering profits in Malta) and persuade people to change energy supplier by way of protest.
Solution: Bold, punchy press adverts – to provoke outrage – in the same mainstream UK newspapers (the daily ‘red tops’) where 38 Degrees had already gained publicity.
Client : 38 Degrees
Project type : Press adverts (campaign against Npower re; their avoidance of paying tax in the UK)
Sector : NGO / Social Change
Tone : Acerbic, punchy.